Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / Working Environment

Business Management

  • Started and jointly managed Somerdata Ltd. (UK) with two colleagues for 12 years.
  • Responsible for international business development and joint responsibility for Company operation.
  • Subsequently responsible for international business development at Radioscape Ltd. (UK) and VDL S.A. (France)

Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / top

Strategic Marketing

  • Identification, reporting and recommendations on new business opportunities relating to markets, applications and products.
  • Development of relationships with manufacturers, designers, vendors and distributors of 3rd-party products & capabilities for potential added-value systems integration, resale and OEM/VAR arrangements.

Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / top

International Sales

  • Appointing, managing and developing working relationships with overseas sales partners, including product training, sales meetings; factory visits & sales; technical; commercial & promotional support.
  • Effective communications with customers and sales partners, based on a good understanding of requirements, expectations and business models.
  • Overseas travel, including customer sales visits; product demonstrations; presentations; seminars and exhibitions.
  • Countries visited: Australia; Belgium; Canada; China; Czech Republic; Denmark; Finland; France; Germany; Hong Kong; Indonesia; Italy; India; Malaysia; Morocco; The Netherlands; Norway; Poland; Singapore; South Korea; Spain; Sweden; Switzerland; Taiwan; USA.
  • Technical’ commercial and administrative support for set-up, operation & relocation of USA sales office (including local support during 1978/79).

Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / top

Marketing Communications

  • Maintaining regular communication with overseas representatives; issuing newsletters & press releases; development and editing applications bulletins & handbooks; preparation & presentation of technical papers & sales support material; giving presentations, demonstrations and seminars for large & small customer groups.
  • Developing promotional strategies; development and management of World Wide Web activity; managing promotional budgets; monitoring advertising & PR campaigns; briefing, liaison & management of external advertising and PR agencies; organisation & participation in UK & overseas exhibitions & industry meetings.

Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / top

Product Marketing

  • Definition & specification of new products; implementation of product enhancements; participation in Engineering design reviews; monitoring development progress; vetting & improving operator instruction manuals.
  • Brainstorm sessions for product naming.  Examples include DABSTOR: Somerdata – DAB Logger, Recorder, Replayer and Monitor; MESURA: VDL – DAB Monitor; OBSERVA: Factum Radioscape – DAB Monitor, Analyser, Field Monitor.
  • Design, preparation, publication and management of sales literature, product presentation & sales training material.
  • Giving new product presentations & demonstrations to customers, sales personnel and overseas representatives.
  • Monitoring and reporting on competitive activities; management and dissemination of competitive product & pricing information.
  • Application & technical sales support for UK sales and overseas representatives for current and new products.
  • Determining product selling prices; preparation of cost, pricing & margin spreadsheets.

Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / top

Project Management

  • Management of custom system projects, including identification of customer specifications; determining costs & selling prices; preparation of technical & commercial proposals; contract negotiation; design and process management, installation & customer acceptance.
  • Edwin was the subject of letters of commendation from customers for the management of two significant projects:
  • Radar Data Recording system (UK National Air Traffic Services)
  • Digital sonar data recorders (Plessey UK – delivered in time for the Falklands task-force departure)

Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / top

Quality Assurance

  • Advising Radioscape Ltd. and VDL S.A on the implementation of Quality Assurance processes and procedures, including the preparation of draft Quality Manuals.

Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / top

Administration

  • Liaison at all levels within the organisation on improving relations with customers, overseas representatives and the enhancement of company image & quality.
  • Introduction of computers to support marketing & sales activities including: product pricing & profit margins; project costing; sales analysis; contact management database; mail-shots; word processing; desktop publishing; business graphics; presentations; communications, website.

Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / top

Working Environment

  • Corporate and organisational changes during the above career have provided a very broad experience in a variety of company, sales & marketing and team structures.

Business Management / Strategic Marketing / International Sales / Marketing Communications / Product Management / Project Management / Quality Assurance / Administration / Working Environment / top