Background
Sonny the Harris Hawk with Wessex Owls at Henstridge Airfield - July 2007With a career that began in 1968 as an Electronics Technician apprentice, Edwin gained wide-ranging practical experience in many aspects of international sales, marketing, product management, project management and customer support of high-performance instrumentation data recording systems, mostly in aerospace and defence related applications.

Moto Guzzi V1000 circa 1981Edwin was part of a new business venture that, from 1997, developed niche products for communications monitoring, handling international sales, marketing and product management.  This expanded into Digital Audio Broadcasting in 2003, which led to Edwin’s active involvement in WorldDAB, the global industry forum for digital radio, including exhibitions, conferences and seminars.

“Edwin is one of those people who will always help you out, providing excellent technical advice w

illingly while at the same time listening out for ideas to improve the service he can offer to others. A real pleasure to work alongside.”

Mike Ellis – Head of Production Architecture at BBC – May 9th, 2007

Career Summary
Owl at the North East Somerset Birds of Prey Centre - May 2017At Radioscape Ltd. (trading as Factum Radioscape) from 2014 to 2017, Edwin was responsible for International sales and marketing of the Company’s digital radio products; identification of new product and business opportunities; marketing communications and promotion; and product management.

Edwin was formerly at VDL S.A. (Lyon, France) from 2009 to 2014, following VDL’s acquisition of the broadcast business of Somerdata Ltd., who had been a long-term supplier to VDL.  At VDL, Edwin was responsible for international sales of broadcast products and transmission services for digital radio (DAB) networks.

Harley Davidson on a weekend rental - June 2003In August 1997, Edwin established a new business venture, Somerdata Ltd. with two long-term work colleagues, Simon Banks and Dave Lambert.  Somerdata initially focussed on niche products for communications monitoring which led to subsequent expansion into public security surveillance recording and Digital Audio Broadcasting (DAB).  The DAB part of Somerdata was acquired by VDL in 2009.

Sailing across the English Channel 2006Prior to the establishment of Somerdata Ltd., Edwin’s career covered a 29-year period of continuous employment, starting as an Electronics Technician Apprentice at SE Labs (EMI) Ltd. in 1968, then Customer Support and International Sales & Marketing with Penny & Giles Data Systems Ltd. (formerly SE Labs (EMI) Ltd. and THORN EMI Datatech Ltd.).

Between 1976 and 1997, Edwin gained extensive practical experience in many aspects of International Sales, Marketing, Product Management and Project Management of high-performance instrumentation data recording systems, mostly in aerospace and defence related applications.

Prior to 1976, Edwin was a Service Engineer for instrumentation and data recording products following a 5-year Electronics Technician apprenticeship from 1968.

Edwin has always enjoyed working as part of a team and has gained extensive business experience in a variety of corporate and departmental organisational structures.

Achievements and Experience